Chupa Chups have launched their ‘Merry Birthmas’ social media campaign created by BBH Asia-Pacific, employing ‘Chuck’ and ‘Carl’ to deliver a series of unconventional Christmas tips such as ‘Cola infused milk’ and a ‘ginger haired spouse’.
A Chupa Chups spokesperson said: “Let's face it, it sucks to be born in December. Every year Christmas and New Year steamroll your birthday, leaving you shortchanged on gifts and attention.
“That's why Chupa Chups' mascot Chuck and sidekick Carl have dedicated this mash-up carol to December babies everywhere. It's just one of the festive oddities from BBH Asia Pacific's Christmas social media campaign for Chupa Chups, which also includes ginger haired spouses and cola infused milk.”