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Chupa Chups Christmas campaign launched
Chupa Chups have launched their ‘Merry Birthmas’ social media campaign created by BBH Asia-Pacific, employing ‘Chuck’ and ‘Carl’ to deliver a series of unconventional Christmas tips such as ‘Cola...
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UK marketers waste £2.5bn a year by relying on guesswork
UK marketers are wasting £2.5bn a year by relying on guesswork and not data and rational decision-making, research from marketingQED has found. It was discovered that respondents were more likely to...
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The Guardian and LBi launch crowdsourced guide to the UK's independent...
Guardian Media Group’s online community platform n0tice.com has unveiled a crowdsourced guide to the UK’s local independent shopping scene for the Guardian website. Created by global marketing and...
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Bauer Media appoints Claire Irvin as editor-in-chief across parenting portfolio
Bauer Media has announced the appointment of Claire Irvin as editor-in-chief across its parenting portfolio, working across magazines such as Mother & Baby and Pregnancy & Birth. Irvin joins...
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ŠKODA UK launches new family car with a 'Thanks Dad' Facebook app featuring...
ŠKODA UK has teamed up with Australian musical comedy act, The Axis of Awesome, to offer Facebook users a fun and easy way to thank their dads at Christmas and celebrate the release of its new family...
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Why we can't let the politicians near press regulation
With one bombshell story , the Telegraph has exposed the deep fears many of us feel about the risks of political oversight of the press as moves to implement the recommendations of the Leveson report...
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Adhesive Media MD launches The City Portal integrated taxi advertising platform
Managing director of Adhesive Media Richard Baker has launched The City Portal, an innovative in-taxi screen advertising platform with a free smartphone app and website. Developed with fellow...
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Reevoo joins with eCircle for eCRM campaigns
Reevoo has today announced that it is joining forces with eCircle, in a deal which will enable brands and retailers to improve the success of eCRM strategies by incorporating ratings and verified...
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Ad of the Day: Digital Radio - Toaster
A man is wrapping a toaster as a Christmas gift for his wife when D Love intervenes and persuades him to buy her a digital radio instead. This is a well-timed push and may persuade punters to think of...
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Flickr updates iPhone app as the platform is named as a top priority for...
Yahoo! owned photo-sharing website Flickr has become a top priority for further investment according to new chief executive Marissa Mayer, in a bid to catch-up on rivals Facebook, Twitter and...
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Tropical Sun aims to spice up winter with Caribbean beach vending machine
Tropical Sun has worked with advertising agency The Minimart to help raise awareness of the brand, through a free trial vending machine. Based on a Caribbean beach, the live feed webcam lets users...
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Analysis: Why measurement and management of marketing data needs renewed...
According to research from marketing services production specialists Chaterhouse, current approaches to managing and using marketing data are seriously undermining European companies’ investments....
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James Harding stands down as editor of The Times: see full resignation letter
James Harding is standing down as editor of the Times, with rumours that this comes "at the request of News Corp". It has been suggested by the chief reporter of the Daily Telegraph that John Witherow...
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RadiumOne launches real-time cross-platform hashtag targeting capabilties
Intelligent advertising company RadiumOne has announced the availability of its new cross-platform hashtag targeting capabilities, enabling advertisers to target and connect with customers showing a...
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WKD to remove Christmas campaign suggesting consumers should buy booze...
Alcohol brand WKD has told The Drum that it will remove its Christmas campaign which suggests that consumers could give money to help re-home animals…or they could buy a WKD. The outdoor poster ad has...
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Maurice Lévy releases interactive New Year 2013 wishes video to employees on...
Publicis Groupe CEO Maurice Lévy has released his now traditional New Year’s greetings video on the Publicis Groupe YouTube channel. In his 2013 wishes to all employees worldwide Lévy has made an...
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Average basket size last year 54% higher on 21 December than Cyber Monday
More items are bought from luxury and high end brands in the days just before Christmas, rather than on Cyber Monday, research from Rakuten LinkShare has found. The research showed that the average...
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MSN releases new celebrity channel to target female audience
MSN has launched a new section of its web portal entitled MSN Celebrity featuring celebrity news, features, opinions and gossip. Targeting the female 25-34 year old market, MSN Celebrity is now live...
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Paxo unveils ‘The Turkey Whisperer’ ad with McCann London
Paxo has unveiled its ‘dark’ Christmas ad, created by McCann London, looking at how turkeys can’t wait to be stuffed with Paxo. ‘The Turkey Whisperer’ will run online and though social media channels,...
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Happy Holidizzle y’all from Havas Worldwide executive creative director Mick...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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