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ScottishPower has announced the appointment of glue Isobar as its lead digital agency, as the brand looks to focus on its digital activity.
The appointment will see glue Isobar create a strategic lead on all digital marketing, as well as creating and delivering digital campaigns for ScottishPower.
Penny Herriman, CEO at glue Isobar, said: “We are proud to be named as ScottishPower’s lead digital agency and are keen to get started in integrating digital, social and mobile to drive the company’s step-change towards digital, and help take their business to the next level.”
Julie Keough, head of customer communications at ScottishPower, added: “This is an exciting time for ScottishPower as we focus greater attention on the digital expansion of our business. We look forward to working with glue Isobar to activate our ambitious plans for the year ahead and to continue to establish ourselves as a key player in the energy sector.”
The appointment follows a competitive pitch.
