NUJ seeking ‘urgent talks’ with Johnston Press over pay freeze extension
The National Union of Journalists has announced that it is seeking urgent talks with Johnston Press management, following an email being sent around the company saying it would be deferring the salary...
View ArticleTesco: When crisis management is nothing less than horseplay
The news that Tesco and other major supermarkets have been selling beef burgers containing up to 30% horsemeat has led to headlines, social media jokes, but above all consumer concern. What is it...
View ArticleEuropcar picks MediaVest to manage global digital account
Global car hire firm Europcar has picked MediaVest to run its global digital account as it looks to strengthen its digital presence abroad. MediaVest, which already handles the brand’s UK digital...
View ArticleIPA predicts average marketing budget increase of 1 per cent for 2013 with...
Marketing budgets have been revised up with 17 per cent of companies reporting a rise in spend for the fourth quarter of last year, the latest IPA Bellwether survey has discovered, although average...
View ArticleJohn Lewis and Waitrose set to pitch for CRM agency to aid development of CRM...
John Lewis and Waitrose are set to launch a competitive pitch to appoint an agency to support its CRM Strategies. The company is aiming to find an agency which can support its myWaitrose and myJohn...
View ArticleGreggs to appoint Shine Group's chief financial officer Allison Kirby as...
Allison Kirby, chief financial officer for media production company Shine Group is to join the board of high street bakers Greggs as an independent non-executive director. Kirkby, who until 2011 was...
View ArticleTesco releases newspaper adverts apologising for 'unacceptable' horsemeat...
Tesco has taken out newspaper adverts across the UK this morning to apologise for the horsemeat found in its Everyday Value frozen beefburgers. The advert, which begins with ‘We apologise’ at the...
View ArticleSuperdrug set to drop Joanna Page from ads and focus on customer service...
Superdrug has revealed that it is set to drop Gavin & Stacey star Joanna Page from its advertising, as the company looks to focus on promoting its customer service and convenience in a new series...
View ArticleMindshare UK appoints Mark Creighton as CEO
Media and marketing services network Mindshare UK has named Mark Creighton as chief executive. Since joining Mindshare UK in 2010 Creighton has held the role of chief operation officer. Prior to...
View ArticleAgencies welcome UKOM and ComScore's cross-platform media planning metric
The UK Online Measurement company (UKOM) and ComScore are preparing to launch a digital ad planning tool designed to give a unified view of media consumption across the web, mobile and video. The...
View ArticleSamsung promotes Ecobubble washing machines with "polar bear" video viral
Samsung has worked with The Viral Factory to create an online video promoting its Ecobubble washing machines. The film, directed by James Rouse, shows a film crew being disrupted by a huge brown bear...
View ArticleEDF Energy announces appointment of Wunderman and An Abundance
EDF Energy has announced the appointment of Wunderman and An Abundance to handle its below-the-line activity. Wunderman has been appointed for the B2C market and An Abundance for the B2B market, with...
View ArticleJohn Lewis Partnership appoints McGrath O’Toole to brand its Partners’...
John Lewis Partnership has today announced the appointment of McGrath O’Toole to work on the rebrand of the retailer’s Partners’ Counsellor’s Directorate, as well as the design and implementation of a...
View ArticleFacebook Graph Search - the death knell of Google?
So, Facebook is ready to take on Google (Trip Advisor, Amazon, and Ebay…), or is it? Launched with much hype as the ‘third pillar of Facebook’ (the other two being News Feed and Timeline) Graph Search...
View ArticleUrban Fresh Foods Limited appoints Emma Hines from innocent as marketing manager
Urban Fresh Foods Limited, the owner of BEAR and Urban Fruit, has today announced the appointment of Emma Hines as marketing manager for the brand, where she will handle consumers, campaigns,...
View ArticleScottishPower appoints glue Isobar for digital account
ScottishPower has announced the appointment of glue Isobar as its lead digital agency, as the brand looks to focus on its digital activity. The appointment will see glue Isobar create a strategic lead...
View ArticleThe FA to develop England brand with Uniform
The FA is to work with brand communications agency Uniform to develop the England brand, engaging new and existing audiences and building on fans’ brand loyalty. Uniform has been tasked with...
View ArticleViral Video Chart: No cup is safe as Rory McIlroy goes head to head with...
It's the new kid on the block versus the old master in this week's Viral Video Chart, as Rory McIlroy faces Tiger Woods in a game of one-upmanship on the golf course. The pair square off in No Cup is...
View ArticleHaven launches first out of home initiative with Arena Media
British holiday operator Haven has called upon media planning and buying agency Arena Media to launch its first outdoor advertising campaign. Aimed at families and mums during the key holiday booking...
View ArticlePublicis London appoints Ogilvy&Mather’s Sue Higgs as creative director
Publicis London has announced the appointment of Sue Higgs, previously associate creative director at Ogilvy&Mather, as a creative director. Having worked at M&C Saatchi for three years before...
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