JD Sports and Sports Direct have competed avidly to become the champion of sports apparel retailing; not just on the high street but also online. Both websites offer a range of high quality sporting brands at a discount. Additionally, both websites are two of the most visited sites in the UK and both see a significant quantity of traffic passing through on a daily basis. Today, these top competitors are pitted against each other in a race to decide who will collect the gold medal in sportswear distribution. In QuBit's latest Battle of the Sites, the two sites for JD Sports and Sports Direct are evaluated for website user experience.
Methodology
The analysis was conducted using our proprietary market leading ‘Outside-In’ framework, which covers key aspects of website performance. The analysis focuses on the Find, Choose and Buy stages of the customer journey. Using website usability and conversion optimisation best practice we are able to critically evaluate these eCommerce websites. Each site feature is scored on presence and weighted against relevance. Scores are then summed to give a final percentage rank.