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Post Office to promote its mortgage offering with £2 million integrated...
As part of its strategy to raise awareness of its mortgage offering the Post Office is mounting a £2 million integrated marketing campaign, covering press, outdoor and online activity under the...
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Shazam passes 300m user milestone
Shazam is celebrating after surpassing the psychologically important 300m user milestone, a landmark which coincides with the unveiling of new iPad and Android apps. The redesigned software sports a...
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Battle of the Sites: JD Sports V Sports Direct.com
JD Sports and Sports Direct have competed avidly to become the champion of sports apparel retailing; not just on the high street but also online. Both websites offer a range of high quality sporting...
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Staples to sponsor new Channel 4 programmes
Office supply firm Staples has announced it is to sponsor new channel 4 programming with a series of humorous ‘inspire success’ idents. The deal will cover shows such as The Secret Millionaire,...
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Arla Foods cheese range Castello appoints Havas PR UK to cover PR, social...
Arla Foods speciality cheese range Castello has selected Havas PR UK to handle its PR, social media and digital activity following a three way pitch. The appointment of Havas UK PR sees the agency...
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Yahoo! and Nationwide continue partnership with financial video series 'How...
Yahoo! has teamed with Nationwide Building Society to release a video series to answer everyday financial questions from consumers. The ‘How Money Works’ series will be produced alongside GroupM...
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Dermot O'Leary, Harry Hill and Jonathan Ross support the Fairtrade...
The Fairtrade Foundation has launched its 2013 Fairtrade Fortnight campaign ‘Go Further’ with a raft of celebrity supporters. Jonathan Ross, Bruce Forsyth, Louis Smith and Dermot O’Leary are just some...
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Waitrose unveils drive-through click and collect service
Waitrose is to launch a drive-through click and collect service next month, as part of a multimillion pound investment. The service will allow people to order their groceries online, and pick them up...
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Brits more excited about Murray-Mania and Guy Fawkes than the Royal baby says...
More Brits are looking forward to Wimbledon, Bonfire Night and Halloween than the birth of the Royal baby according to research released by retail and shopper marketing agency Savvy Marketing. The...
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More than 70% of British travellers would welcome the opportunity to use...
Over 70 per cent of British travellers said they would use their mobile phone during a flight if they had the option according to a poll of 2000 UK consumers. Conducted by One Poll on behalf of...
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One Direction work with Fluid for official Comic Relief single cover art
Syco and One Direction have worked with Fluid to create the cover design of the boyband’s official Red Nose Day single, which is currently No.1 in 63 countries worldwide. After creating the campaign...
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Ad of the Day: Anchor Butter - A Kitchen's Life
This utterly charming ad shows the role the advertised product plays in the average family's kitchen over a number of years. Ups and downs, celebrations and wakes all unfold with Anchor as a low-key,...
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Teens, Tumblr and the hidden worlds of the social web
On an unproductive afternoon of idly clicking through interconnected blog posts, I recently found myself on a web page dedicated to the curious phenomenon of Jared and Savannah. “The cutest couple on...
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Trinity Mirror appoints Aegis UK for planning and buying
Trinity Mirror has announced the appointment of Aegis UK agencies to handle its centralised media planning and buying account. This follows changes to Trinity Mirror’s publishing operation, which will...
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Pippa Middleton announced as new Waitrose columnist
Waitrose has announced that Pippa Middleton is set to be a new columnist for monthly magazine Waitrose Kitchen, with her first column to appear in the April edition. Pippa Middleton commented: “I'm...
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Understanding the good - and bad - of performance marketing
Performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in existence, it suffers from a bevy of misconceptions among senior...
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ESPN channel acquisition sees BT Sport broadcast FA Cup, Clydesdale Scottish...
BT Sport will broadcast the FA Cup, Scottish Premier League and European Football games from this summer having acquired ESPN’s UK and Ireland TV channels. The deal will also see UEFA Europa League...
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Why the chief information officer is becoming the marketer's best friend
More and more, chief marketing officers are spending their working days looking at big data analytics. After all, the marketer’s job is to know the customer - and knowing the customer in today’s...
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Reaction: Google's moves to discipline Interflora SEO strategy
Last week saw Interflora, alongside some UK newspaper publishers such as Johnston Press and Trinity Mirror with whom the company ran many advertorials across thei regional platforms, face adverse SEO...
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Twitter users who posted pictures of Jon Venables and Robert Thompson to be...
The Attorney General has today announced that it will instigate contempt proceedings against those who posted images purporting to be of Jamie Bulger's killers, Jon Venables and Robert Thompson, on...
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