Global Radio’s Heart has announced a new multi-platform partnership with Britvic’s J2O, which will see the brand sponsor weekend shows.
Developed and brokered by MSIX, the deal will also see J2O become the first sponsor of Heart TV.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said: “J2O and Heart are the perfect media and brand partnership as we share a common goal - to make get-togethers even better. Radio is a key media channel for J2O to help us drive brand awareness and our weekend sponsorship will help to position J2O as the adult soft drink of choice when getting together with friends and family throughout the summer. We want all of Heart’s listeners to benefit from all the exciting new flavours, packs and competitions that J2O has planned for this year. We’re excited to see what this partnership will bring!”
The partnership, which looks to promote J2O’s “made for togetherness” proposition, will give listeners the opportunity to win £500 from the J2O Kitty each week, as well as experiential activity being set to take place in summer.
Mike Gordon, Global Radio’s managing director for commercial, said: “Everyone at Heart is thrilled to team up with J2O and announce this truly integrated and multi-platform partnership, as the two complimentary brands work together for the first time this summer. Heart is the perfect home for J2O, so we are delighted that they will become the first sponsor of our Club Classics show with Mark Wright and the first partner of Heart TV.”