This marks the journey of a couple embarking on a lifelong relationship; each stage punctuated by a kiss and still going strong in advanced old age. It's an immensely moving way to demonstrate that something can last forever... which turns out to be a metaphor for a mobile phone deal offering unlimited calls and and messages.
Agency: Grey London
Creative: Nils Leonard / Jonathan Marlow
Production Co: Academy Films
Director: Frédéric Planchon