Four and a half miles long with 40 horses taking part, no it’s not the ultimate Tesco freezer but the one and only John Smith’s Grand National.
Taking place tomorrow (Saturday 6 April) at 4:15pm the likes of Roberto Goldblack, Harry the Viking, Mr Moonshine and Major Malarkey will all race for glory, and like most sporting events the Grand National is more lucrative to a marketer than The Drum’s office sweepstake.
Here we take a look at just some campaigns surrounding tomorrow’s big race.