New independent garage scheme Trust my Garage has appointed Coventry-based Bridge PR to launch its brand.
Set up by the Independent Garage Association after the government called for better regulation of the independent garage industry, Trust my Garage chose Bridge PR ahead of four London agencies for its knowledge of the industry.
Managing director of Bridge PR, Denise Taylor, said: Trust my Garage has some impressive projects in the pipeline and is working hard to improve the motorist's perception of the independent garage trade."
The PR campaign will use both traditional and digital channels to promote the brand to motorists.