This is a very clever piece of advertising indeed. Instead of hiding the puppeteers controlling the two giant figures via the magic of post-production, they've been left visible for all to see - and the effect is so much greater than it might otherwise have been. Very sleek and very clever.
As many new-wave illusionists have demonstrated in recent years, sometimes a 'trick' can be much more magical when the audience is allowed to see how it's done.
It also provides a handy metaphor for the advertised car as it feels as though we're getting to see 'under the bonnet' of the advertising and that feels like a proxy for examining the mechanics of the car.
Agency: CHI&Partners
Creative Director: Monty Verdi / Micky Tudor
TV Producer: Rosie Evatt
Production Co: Rattling Stick
Director: Daniel Kleinman
Producer: Chris Harrison
Executive Producer: Johnnie Frankel
Post Production: Glassworks
VFX Producer: Kirsty Rutherford
Editing House: Cut+Run
Editor: Steve Gandolfi
Audio: 750MPH