This week, Nike has promoted the launch of its new England kit in an out of home campaign.
The campaign was the first on blowUP media’s Manchester’s Piccadilly Gardens site.
Katrin Robertson, managing director of blowUP media, said: “By sponsoring something as cherished as the England football team, a big brand like Nike is looking to make a huge statement, using a giant poster allows them to do this – especially as there are few bigger than our new site in Manchester. Delivering big campaigns like this shows that giant posters can be both nimble and impactful.”
The campaign features Manchester United and England player Danny Welbeck.