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Latest Stella Artois Cidre campaign from Mother London directed by Wim Wenders
Stella Artois is to roll out a new campaign for its Cidre brand directed by Wim Wenders, who was behind the classic love story Wings of Desire. The latest campaign, ‘The Simple Life’, aims to place a...
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Bauer Media promotes Abby Carvosso to the role of group managing director
Bauer Media has today announced the promotion of Abby Carvosso to the role of group managing director, where she will assume responsibility for all London brands, including heat and Closer. Carvosso,...
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Johnston Press appoints Sky's Stephen van Rooyen as non-executive director
Johnston Press has that Stephen van Rooyen is to become the newest recruit to its board when he joins the media group on 1 June as a non-executive director. Currently the MD of sales & marketing...
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Nike promotes kit launch with billboard campaign featuring Danny Welbeck
This week, Nike has promoted the launch of its new England kit in an out of home campaign. The campaign was the first on blowUP media’s Manchester’s Piccadilly Gardens site. Katrin Robertson, managing...
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Marketing Weak – Typhoo
We’re actually amazed that a brand like Typhoo has come to this – the use of a minor celebrity that you might just about recognise if you’re a fan of hillwalking shows (Ben Fogle) apparently running...
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70% of marketing and communications agency employees say work affects their...
Almost 70 per cent of marketing and communications agency employees believe that their health is affected by their work, according to a survey conducted by The Drum. We undertook the study this week...
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Vote for the best piece of work in our Creative Round-Up: Winners to be...
The Drum brings you a round-up of some of the latest interesting creative work. Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with...
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Ad of the Day: HSBC - The Journey
The British Lions are following in the footsteps of Captain Cook and making their way to Australia. In this ad, funded by one of rugby's biggest corporate supporters, some of the great figures from...
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IAB Creative Showcase winner for April: Pringles 'Fan vs Flavour' from Glue...
The IAB Creative Showcase has revealed the winners and runners up for the month of April, including work from Pringles, Samsung and Nivea. Permalink | Comments (0)
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1 in 3 shoppers call for more independent stores on UK high streets, but 10%...
Over 10 per cent of British shoppers claim that a lack of mobile/online presence is putting them off shopping in independent stores according to research from shopping inspiration app Udozi. According...
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Quarter say they measure the ‘success’ of their birthday by the number of...
A quarter of people say that the number of messages they receive is the main way they would measure the success of their birthday, research from gift card company One4All has found. The research...
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Playstation runs cheeky ambush online campaign during Xbox One announcement
During yesterday’s Xbox One reveal announcement, rival gaming console Playstation ran a deliberately targeted online campaign to reach any related articles and advertise around them. The mass takeover...
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Breakthrough Breast Cancer and Shelter work with Chameleon to raise awareness...
National charities Breakthrough Breast Cancer and Shelter have both turned to digital charity specialist Chameleon to help raise awareness of each cause. Breakthrough Breast Cancer has tasked...
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Friends Reunited faces Twitter backlash after tweeting a picture of Woolwich...
Friends Reunited is facing a social media disaster after tweeting a picture of Woolwich with the like ‘Woolwich, in quieter times…long before alleged shootings and beheadings of today…’ The tweet,...
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The Drum daily jobs round-up: Bolton College, University of the West of...
Today's jobs round-up bring roles for copywriters, marketing coordinators, digital communications officers and design managers. Bolton College has a position available for a marketing copywriter and...
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MailOnline sees revenue growth of 61% as it claims 117m average unique users...
Daily Mail and General Trust has revealed that its website MailOnline achieved a 61 per cent revenue growth while reaching an average of 117m average unique users during the first quarter of the year....
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Battlefield comes top of Social Brand 100 poll for 2013
Video game Battlefield has been named the top Social Brand in the annual Social Brands 100 report. The video game by Electronic Arts rose to the top of the list, beating out American Airlines into...
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Alcohol brands failing on social video marketing, according to report
A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from...
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Friends Reunited apologises for Woolwich tweet and suspends member of staff
Friends Reunited has apologised for a tweet sent yesterday in the aftermath of the Woolwich attack. A member of staff tweeted with a picture, which was described as ‘Woolwich, in quieter times…long...
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BSkyB boosts capacity with £49m Virgin Media deal
BSkyB has announced sign-off on a £49m deal spanning five years with Virgin Media Business that will usher in a tenfold increase in network speeds to up to 10Gbps. The core of this new network is...
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