We’re actually amazed that a brand like Typhoo has come to this – the use of a minor celebrity that you might just about recognise if you’re a fan of hillwalking shows (Ben Fogle) apparently running on a treadmill at home – and then sliding off it when distracted. Apparently this will sell boxes of tea – we doubt that.
The production values on the advert (are we sure this is going out on TV and not just YouTube?) are almost homemade and The Drum has to wonder if the budget was spent on acquiring the rights to the Girls Aloud track that Mr Fogle is listening to before his accident.
And the woman making the tea in the advert is Mrs Fogle – we checked.
Maybe it’s their bid for a new documentary series ‘At Home with the Fogles’. We really hope not though.