Sports retailer Sports Direct has moved its performance marketing account from Rakuten Linkshare to global performance network Affiliate Window.
The partnership with Affiliate Window will see key brands from the Sports Direct portfolio launch individual performance marketing campaigns on the network.
Sports Direct business development manager, Steve Thomas, commented: “We will work closely with the Affiliate Window team to recruit quality publishers that will assist in attracting new customers locally as well as expanding our business internationally.”
Anthony Clements, Affiliate Window client services director, added: “We’re thrilled to announce the partnership with The Sports Direct Retail Group and we look forward to growing their online presence through the performance channel.
“The move from the incumbent network is a testament to the strength of Affiliate Window's technology, partner reach and most importantly our account management. We look forward to working closely with the Sports Direct teams to explore new opportunities and develop their digital strategy across all the programmes.”