Hitachi Capital Invoice Finance has appointed PR agency Hatch Communications to launch its new ‘Inspired Cashflow’ product, and a £500 million lending facility to boost SMEs finances.
Hatch was tasked with launching the new product, which essentially gives an advance against sales invoices, to the SME business market. The activity has involved a national B2B campaign centred on a competition aimed at SMEs.
John Atkinson, head of commercial business, Hitachi Capital Invoice Finance said: “Over half of SMEs don’t understand how invoice finance works or have never heard of it before. Our Inspired Cashflow product has been designed to be honest and open, with a straight forward easy to use online approach. We’ve appointed Hatch to spread the word about this new innovative finance solution and prompt SME’s to take a fresh look at their business finances to improve cash flow, helping them grow faster.”
Jason Madeley, managing director of Hatch Communications, added: “Cash is the lifeblood of any business and Inspired Cashflow will really help out SMEs who need to grow and develop, but can’t find help from banks who are restricting lending.”