Clik here to view.
Next phase of Vinnie Jones British Heart Foundation campaign launches
The next phase of the Hands-only CPR ‘Vinnie’ campaign for the British Heart Foundation is launching today, following the news that the original ad helped save 28 lives. The campaign will comprise of...
View ArticleClik here to view.
Public trust in the BBC nosedives in wake of McAlpine fiasco
Public trust in the BBC has taken a knock as the fallout from the BBCs calamitous decision to air unsubstantiated allegations against Lord McAlpine continue to reverberate, according to new polling...
View ArticleClik here to view.
Cillit Bang launches £5m ‘Turbo Charged’ campaign
Cillit Bang, the cleaning product, has launched a £5m TV marketing drive complete with the return of Barry Scott and his trademark ‘Bang! And the Dirt is Gone!’ catchphrase. Turbo Charged will begin...
View ArticleClik here to view.
Sweaty Betty appoints 1000heads to develop advocacy programme
Sweaty Betty, the women’s sportswear brand, has appointed social communications agency 1000heads to develop a new advocacy programme. The appointment sees 1000heads charged with building an advocate...
View ArticleClik here to view.
Hachette Partworks appoints MediaCom Edinburgh for planning and buying
Hachette Partworks has announced the appointment of MediaCom Edinburgh to handle its planning and buying accounts. The first campaign will launch once the account has been transferred from Zenith...
View ArticleClik here to view.
Reckitt Benckiser launches £1.8m campaign for Nurofen
Reckitt Benckiser has announced the launch of a new campaign, where it will promote Nurofen Adult alongside Nurofen for Children for the first time. The new advertising copy, with the strapline:...
View ArticleClik here to view.
Would being drunk make you a better creative? The Drum wants to find out
We're conducting an experiment, and we need YOUR help! Would being drunk make you a better creative? It’s time to settle this once and for all with The Drum’s ‘Newt/Judge Experiment’. Coordinated by...
View ArticleClik here to view.
First campaign to promote John Lewis and Waitrose joint store under way
The first combined Waitrose and John Lewis at home store is to be promoted through a joint campaign, created by Kitcatt Nohr Digitas. The ‘Some things are better together’ advert is the first time...
View ArticleClik here to view.
Cartoon Network unveils The Amazing World of Gumball game with Aardman Digital
Cartoon Network has announced the launch of an online game for The Amazing World of Gumball, created by Aardman Digital. The online game “Dino Donkey Dash” is based on episode “The Quest” and will...
View ArticleClik here to view.
Innocent, Cadbury and Schuh enter into the Golden Twits awards
Innocent Smoothies, Cadbury, Schuh and Betfair Poker are amongst the companies who have entered the business to consumer category of The Drum’s Twitter awards: the Golden Twits. The Golden Twits...
View ArticleClik here to view.
Tennent Caledonian launches new business website developed by Whitespace
Scotland’s leading brewer, Tennent Caledonian, has revealed its new website aiming to showcase its business offering. Developed by Whitespace, the new site offers easy access to Tennent Caledonian...
View ArticleClik here to view.
Web psychologist and author Nathalie Nahai explains how fear drives the most...
Business mistakes online are “often made because of fear”, according to Nathalie Nahai, web psychologist and author of ‘Webs of Influence: The Psychology of Online Persuasion’ who will be taking the...
View ArticleClik here to view.
Newspaper editors covering David Cameron, Nick Clegg and Ed Miliband...
Newspaper editors who cover the constituencies of the Prime Minister David Cameron, Deputy Prime Minister Nick Clegg and leader of the Labour party, Ed Miliband, have highlighted their opposition to...
View ArticleClik here to view.
55% of Brits think their smartphone will be helpful for finding product...
Over half of Brits (55 per cent) think that their smartphone will be helpful for finding product information for Christmas gifts, while 25 per cent think it will be helpful for buying gifts. Mojiva...
View ArticleClik here to view.
Red Letter Days teams up with McGrath O'Toole to create digital Christmas...
Red Letter Days has worked with Leeds-based creative agency McGrath O’Toole to develop a pre-Christmas digital marketing campaign. The gift experience brand, owned by Dragons Den entrepreneurs Theo...
View ArticleClik here to view.
BBC and Digital Radio UK launch new character D Love as part of new campaign...
Digital Radio UK and BBC have partnered with RKCR/Y&R to launch a cross media campaign highlighting the benefits of digital radio. Starring D Love – a 15-inch tall, smooth dressing soul puppet...
View ArticleClik here to view.
Cineworld to tag film distributors’ TV ads with MediaVest
Cineworld is set to tag film distributors’ TV ads in the same break in order to drive ticket purchase, it has been revealed. MediaVest will see the tagging of a 10 second ad in the same break as the...
View ArticleClik here to view.
Let it schnee, let it snö, let it sneeuwen: Rosetta Stone launches new...
Rosetta Stone is giving shoppers and commuters a feel for its unique ‘look, learn and speak’ teaching method with its new Christmas campaign that uses festive humour and Christmas songs to show how...
View ArticleClik here to view.
Sally Bercow hasn't learnt her Twitter lesson as she faces another fine for...
Sally Bercow has been urged to ‘turn off Twitter’ by media lawyers after she sent another ill-judged message to her 59,000 followers, this time naming the teenager at the center of the case against...
View ArticleClik here to view.
Hitachi Capital Invoice Finance tasks Hatch Communications with the launch...
Hitachi Capital Invoice Finance has appointed PR agency Hatch Communications to launch its new ‘Inspired Cashflow’ product, and a £500 million lending facility to boost SMEs finances. Hatch was tasked...
View Article