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IPA Bellwether report sees ad spend revised up by fastest rate since end of 2011
Digital marketing continues to lead the way in terms of ad spend and was revised up to the fastest rate since Q4 2011 with a net balance of +8.9 per cent according to the latest IPA Bellwether survey...
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Radio One may snub playing 'Ding Dong the Witch is Dead' in this week's Top...
Radio 1 may choose to snub playing Ding Dong the Witch is Dead during its rundown of the official Top 40 Chart following a campaign to get it to the number one position following the death of Lady...
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Win a ticket for AdMonsters OPS London event
AdMonsters is teaming up with The Drum to offer one reader the chance to attend its OPS event later this month. The event, which will focus on ‘OPS is the future of Advertising’, will include speakers...
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Teachers’ role in organising Thatcher ‘death parties’ through Facebook...
Two teachers have been identified as being some of the key masterminds behind a series of unseemly ‘death parties’ Dubbing the pair ‘teachers of hatred’ the Daily Mail highlights their role in...
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Marks & Spencer announces 70% growth in mobile related sales
Marks & Spencer has announced an increase in group sales of 3.1 per cent and revealed that mobile sales grew by over 70 per cent in the last year. The company has revealed the increase in group...
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BBC gags director general Tony Hall to muffle criticism
The BBC has imposed a gagging order on its newly appointed director general, Tony Hall, a move which will prevent the Beeb boss from criticising his organisation during his tenure or for a two year...
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Channel 4 Education and Chunk let teens turn their sleep into a game with new...
Channel 4 Education and Chunk have today launched a new app, which lets teenagers record their sleep patterns, which is then used to build a ‘track’ for a game. Called Zeds, the tracks created by the...
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Google’s Map Maker edit tool given full UK coverage
Google Map Maker, a browser based editing software which enables people to fiddle with map details such as places, roads, buildings and natural features, has been introduced in the UK for the first...
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FOI request reveals BBC staff ‘lost’ 785 laptops, mobiles and tablets in...
A Freedom of Information Request filed by a software security firm with the BBC has revealed that staff misplaced 785 tablets, laptops and mobiles over the past three years. The hemorrhaging of mobile...
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Irn-Bru "gets you through" advert prompts 67 complaints to ASA over...
The Advertising Standards Authority (ASA) has confirmed it is investigating 67 complaints over one of Irn Bru's latest adverts amid claims it is anti-English. Permalink | Comments (0)
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Twitter blocks Ribbon in-stream payments service after just one hour and 24...
Twitter has abruptly pulled the plug on an in-stream payments service, which allowed users to make payments without leaving a tweet, just one hour and 24 minutes after its launch. Devised by Ribbon...
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We Are Social appoints Stephen Rust as global COO
We Are Social, the social media agency, have announced the appointment of Stephen Rust, formerly group CFO at the Search Works, as its new global chief operating officer. Carrying responsibility for...
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Mothercare reports 18.2% growth in online sales for its fourth quarter
Direct in Home, Mothercare’s web-based home delivery service, saw growth of 18.2 per cent in the 11 weeks of trading to March 30, according to the retailer's Q4 results. Currently 12 months into a...
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Peugeot teams with CMW for a multi-channel ad campaign for fleet markets
Peugeot has appointed CMW for a multi-channel ad campaign, which aims to target current and prospective clients in the fleet market, targeting managers of large fleets of 100 cars or more. From...
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Jungle to part ways with VFX and production arm amid restructure and office...
The Jungle Group has announced that its VFX and production arm will no longer operate under the Jungle umbrella and will operate in its own right under the leadership of Vaughn Mullady. The decision...
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AOL UK relaunches Parentdish with three-month sponsorship deal from Comfort
AOL UK has relaunched its dedicated parenting website Parentdish with Comfort as its official advertising partner. As part of the revamp Parentdish is set to introduce new advertising products to...
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Infographic: Only 5% of companies highly satisfied with their social media...
Over three quarters (86 per cent) of companies measure the success of a social media campaign by the number of followers or likes, while 31 per cent judge it on sales, a Ragan/NASDAQ OMX Corporate...
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IAB Creative Showcase winner for March: 02 Matchday App from VCCP
The IAB Creative Showcase has revealed the winners and runners up for the month of March, including work from Nike, O2 and to promote Far Cry 3. Permalink | Comments (0)
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Gocompare unveils new ad with Dare featuring a dog and a piano
Gocompare has unveiled a new TV ad, created by Dare, again showing Gio Compario desperate to stay involved in the world of insurance. In this ad, the Welsh singer brings his dog – who starred in the...
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Heineken rolls out largest UK outdoor campaign
Heineken is to roll out its largest UK outdoor campaign to promote its flagship imported lager. The nationwide ‘Alive’ campaign will feature outdoor activity across road, rail and underground sites in...
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