Volvo, Mercedes, Sony Ericcson, TAC, Canal+, Levi's, Castrol: Stuart Douglas,...
Stuart Douglas of Nice Shirt Films imagines himself castaway on a desert island, relaying to Jason Stone of David Reviews the film clips he’d want to take with him. Each interviewee in this series...
View ArticleCase study: Mobile email big business within the performance channel
In this case study, Matt Swan, client strategist, Affiliate Window highlights how findings from basket abandonment publisher Ve Interactive indicate a move towards consumers accessing emails via...
View ArticleISBA rejects calls to ban advertising targeted at those under 11
The ISBA, the UK’s advertiser body, has rejected claims made by the Leave Our Kids Alone campaign group, which has suggested that there should be no advertising targeted at children, as the nation...
View ArticleZynga's Draw Something app to hit Channel 4 screens as Draw It! celebrity...
Zynga's popular Draw Something app will take to Channel 4 screens as a celebrity game show in a deal between the two companies and distributor Sony Pictures Television. Victory Television will produce...
View ArticlePR and marketing jobs show 13 per cent increase in last year, says Reed Job...
Figures from the Reed Job Index have revealed PR and marketing jobs in the UK have grown 13.39 per cent in the last year and salaries have shown improvement in the sector. The job site reported more...
View ArticleRadio 1 to bring in Newsbeat presenter to explain 'Ding Dong the Witch is...
BBC Radio 1 is now expected to play ‘Ding Dong the Witch is Dead’ from the Wizard of Oz soundtrack during Sunday’s official chart show, after anti-Thatcher protesters have sent it racing up the chart...
View ArticleUK market for content on demand ‘near saturation point’
Nearly half (48 per cent) of the online population in the UK have used digital catch-up TV services in the last three months, with iPlayer, Youtube and TiVo proving the most popular. Over 3,600 people...
View ArticleBen Wood promoted to president UK and EMEA of iProspect in staff reshuffle
A staff reshuffle at digital marketing company iProspect wil see the promotion of managing director Ben Wood.to president UK & EMEA. Chris Whitelaw - who founded digital marketing agency I Spy...
View ArticleThe Drum daily jobs round-up: WeAreSquared.com, General Dental Council,...
A digital tutor position is available with WeAreSquared.com for a partnership venture between Google and Home Learning College to teach a fast track online programme in digital marketing leadership....
View ArticleBrother UK appoints Julia Harrison as senior communications manager
Brother UK has announced the appointment of Julia Harrison as senior communications manager, where she will be responsible for developing integrated marketing campaigns. The role was created as part...
View ArticleDebenhams topples Argos from the top spot in latest EPiServer UK Mobile...
Debenhams, Expedia and Argos have triumphed in the latest UK Mobile Commerce study by EPiServer, which scores the UK’s top 30 retailers apps and mobile sites against best practice benchmarks. Over...
View ArticleOFT launches investigation into supplementary web game charges
The Office of Fair Trading (OFT) is to launch an investigation into the supplementary charges applied to many web and mobile games, most aimed at children, in the wake of a series of high profile...
View ArticleShoppers warned over rise in copycat packaging
Consumer group Which? has published a list of 150 supermarket own-brand products which it says are sowing confusion amongst shoppers by aping the design, fonts and colour schemes of established brands...
View ArticleTeamRock announces management line-up including Future's group publisher...
TeamRock, which recently acquired magazines Classic Rock and Metal Hammer, has announced its leadership team, including Chris Ingham, who will serve as managing director of content and publishing. The...
View ArticleTwitter & Facebook 'addicts' display withdrawal symptoms after going cold turkey
Facebook and Twitter users who went ‘cold turkey’ on their social media habits evidenced withdrawal symptoms more commonly associated with drug addicts, according to a group of academics studying the...
View ArticleDownload your copy of The Drum: 12 April
Subscribers can download a PDF copy of the latest issue of The Drum here. This issue of The Drum explores the lack of women at top level positions and takes a look at the issue of copycat packaging...
View ArticleDo women discriminate against women in the workplace?
We’ve had a female PM, yet UK boardrooms still lack women. Following the launch of Sheryl Sandberg’s book on the issue, Angela Haggerty investigates whether women are discriminating against...
View ArticleQ editor departs to pursue ‘other interests’ amidst circulation collapse
Q editor Andrew Harrison has announced that he has stepped down from his role at the monthly rock magazine after just 14 months in order to pursue ‘other interests’. Harrison’s departure has led to...
View ArticleLinkedIn acquires news digest app Pulse for £58m
Social networking site LinkedIn has purchased news digest application Pulse in a deal worth an estimated £58m. LinkedIn senior vice president Deep Nishar confirmed the acquisition of the three...
View ArticleActresses IMDb age claim thrown out
An actress has been told to act her age by a jury following a failed bid to sue IMDB for printing her date of birth in their profile of her. Huong Hoang, who goes by the stage name Junie Hoang,...
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