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UK law firm Mills & Reeve appoints Man Bites Dog to handle PR
UK law firm Mills & Reeve has appointed PR firm Man Bites Dog to manage its media relations. The PR agency will provide "thought leadership" for Mills & Reeve - one of the top-50 largest UK...
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UK digital ad spend smashes £5bn mark in 2012, says IAB/Pwc report
UK digital ad spend surged 12.5 per cent like-for-like to hit a record £5.42bn in 2012, with mobile accounting for 10 per cent of spend, according to the latest Digital Ad Spend report from the...
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Sponsors ditch Flaunt magazine following Guantanamo Bay themed party
Flaunt Magazine has pulled the plug on plans to stage a Guantanamo Bay themed party at the Coachella music festival, California, but not before the withdrawal of several key sponsors; Smashbox and...
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Asda hit by corned beef horse painkiller find
Asda has become the latest casualty of the bubbling horse meat scandal after traces of the horse painkiller bute were found lurking in its tins of ‘smart price’ corned beef by the Food Standards...
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ASA rules against ‘overtly sexual’ American Apparel ad
Advertising regulator the ASA has moved to bar further use of ‘offensive’ and ‘overtly sexual’ imagery on the website of clothing retailer American Apparel following an official complaint from a woman...
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Facebook chatter fails to improve relationships
People’s increasing sociability online is failing to translate into improved relationships with friends and family in the real world according to new research. Whilst our time spent on social...
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Lulzsec trio plead guilty to hacking NHS, Sony & News International
Three British members of the hacktivist group Lulzsec have pleaded guilty to a number of cyber-attacks on a range of high-profile targets; including the NHS, Sony, 20th Century Fox, Arizona State...
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Infographic: Over 60% of email marketers admit they could do better
A survey of over 1,300 marketers found that 61 per cent admit that their performance is ‘poor’ or ‘average’, with only four per cent describing themselves as ‘excellent’. The Adestra/Econsultancy...
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AOL launches Marketplace to simplify digital ad ecosystem for publishers
AOL Networks has launched supply-side platform (SSP) product called Marketplace as it looks to simplify the digital ad ecosystem for publishers. The SSP, built by ad server Ad Tech, has been created...
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EE to double UK 4G network speeds
EE has announced plans to double its 4G network speeds and capacity to more than 20MBs in ten UK cities by the summer - Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London,...
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Budweiser campaign sees amateur photographers battle their professional...
Two ‘Phoneographers’ – amateur photographers who shoot entirely on smartphones – will be given the same accreditation as their professional counterparts as they battle it out with the long lenses to...
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Vote for the best piece of work in our Creative Round-Up: Winners to be...
The Drum brings you a round-up of some of the latest interesting creative work. Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with...
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Cheestrings appoints Unity to handle creative account
Kerry Foods has today announced the appointment of Unity to handle its creative account for Cheestrings. Unity will begin its role this month, and will work alongside other agencies on the roster...
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Moneysupermarket builds private trading desk in data monetisation push
Moneysupermarket has ring-fenced its data by building a private trading desk as it looks to drive data monetisation and maintain control of its first-party data, The Drum can reveal. The price...
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IPA concludes that UK Government framework tendering cost industry...
The recent UK Government marketing services framework cost the industry over £11-and-a-half million to tender according to advertising body the IPA. The framework, which saw ten agencies appointed...
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Tsingtao announces British Superbike and TT Team Sponsorship
Beer brand Tsingtao has revealed a sponsorship deal in association with the British Superbike Championship, Triumph Triple Challenge and the Isle of Man TT. Tsingtao is now the official sponsor of the...
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John Coldicutt joins Thunderhead.com as chief marketing officer
SaaS solutions for customer experience management provider Thunderhead.com has named John Coldicutt as chief marketing officer (CMO). Coldicutt’s appointment coincides with the recent launch of the...
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Diet Coke invites fans to strike a pose to become part of brand’s 30th...
Diet Coke has today unveiled a new campaign as part of its 30th anniversary celebrations, inviting consumers to strike their best pose before forming part of a larger Diet Coke Mosaic on the Facebook...
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Ad of the Day: Berocca - Ride
A smartly-suited yet fashionably unshaven young man makes his way to work in the busy city; neatly negotiating his bicycle down steps and over benches - only to miscalculate the glass doors of his...
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The Drum daily jobs round-up: Underwired, The Drum, Holidaybreak, Hays, Pitch
An account director job is on offer at Underwired in London for a salary of up to £44,000 and a potential joining bonus of £2,000. The role will involve working with brands such as Marks &...
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