Commercial radio and PRS for Music agree new licensing terms
Commercial radio companies and PRS for Music, the body that represents songwriters, composers and music publishers, have agreed a new licensing deal which will apply to more than 300 licensed...
View ArticleCrimestoppers appoints Jaywing to help optimise digital presence
Independent charity Crimestoppers has announced the appointment of Jaywing to help optimise its digital presence, including the development of a fully responsive, device agnostic site. The agency was...
View ArticleAd of the Day: Sky Ireland - Pierce Brosnan
Pierce Brosnan patiently gives surprised fans his best smile as he pulls up at traffic lights, grins at the car park camera and nods suavely at a chap coming out of a newsagent's. It's not until...
View ArticleKids Company uses Vine to ask for help to make neglect stop
Kids Company has used Vine’s looped format in its latest campaign, created by AMV BBDO, showing distressing scenes of neglect, malnutrition and abuse followed by a call to ‘make it stop’. The videos...
View ArticleRangers' new sponsor Blackthorn Cider latest to complain to club over Charles...
Rangers' new sponsor Blackthorn Cider has complained to the club following racist remarks made by chairman Charles Green. The brand has confirmed to The Drum that it has spoken to the club in...
View ArticlePublic get better ‘sense of brand’ when shopping in store
Research has found that 96 per cent of the public feel that they get a sense of a brand while shopping in store, compared to 72 per cent online. Carried out by retail training company Beyond The Box,...
View ArticleTLC signs Superdrug as exclusive channel partner
New entertainment channel TLC has announced the signing of Superdrug as exclusive channel partner under a seven-figure deal. Starting on the day of TLC’s launch, 30 April 2013, Superdrug becomes the...
View ArticleForget Facebook: Google+ and Twitter are the social networks of 2013, says...
The integration and effect Google+ has on SEO will make it the social network of 2013, according to the social media expert behind the Rage Against The Machine and Hillsborough Justice Collective...
View ArticleFormer DDB, Interbrand and Wolff Olins boss to reveal key to being a better...
The former Vice President of DDB Worldwide and COO of Interbrand and Wolff Olins, Noel Penrose, is set to reveal his insights on how to become a better agency leader during a webinar taking place...
View ArticleMy favourite client - with Havas London, The Union, 18 Feet & Rising,...
In tribute to the late Prime Minister Margaret Thatcher, M&C Saatchi took out a full page advert to declare her "the best client we ever had". So The Drum turned to the industry to find out what...
View ArticleVisit Kent unveils new digital strategy with Rippleffect
Visit Kent has unveiled a new website, created with Rippleffect, with the aim to promote the region to return and first-time visitors as well as Kent residents. Rippleffect was appointed to the...
View ArticleBonds and TBWA\London revamp iconic Wonderbra 'Hello Boys' ad for UK launch
Australian heritage brand Bonds has revisited one of TBWA\London’s most iconic ad campaigns to celebrate the launch of its underwear range in the UK. Wonderbra’s ‘Hello Boys’ billboard campaign has...
View ArticleThomson Lakes and Mountains kicks off online campaign with agenda21
Thomson Lakes and Mountains, part of the Specialist Holidays Group (SHG), has revealed an online marketing campaign to promote its summer holidays, optimising the digital media advertising planned and...
View ArticleThe Drum daily jobs round-up: Underwired, Holidaybreak, General Dental...
An account director job is on offer at Underwired in London for a salary of up to £44,000 and a potential joining bonus of £2,000. The role will involve working with brands such as Marks &...
View ArticleThe Landmark Trust launches film-making competition to celebrate new website
Building conservation charity The Landmark Trust is calling on budding film-makers to submit short films depicting what they like best about staying in a Landmark to celebrate the launch of its new...
View ArticleGeorge Galloway calls for Burger King to sponsor Thatcher funeral
Respect MP George Galloway is continuing his campaign of disrespect toward Margaret Thatcher by launching a bitter tirade against the former PM in the media. In typically forthright fashion Galloway...
View ArticleInSkin Media tops IPA Media Owners survey for Spring 2013 on debut
The latest IPA Media Owner Survey has named InSkin Media as its latest top company, having been rated highest in a survey of digital planners, strategists and buyers in media agencies and digital...
View ArticleEA forced to shut down three Facebook games over lack of players
Videogame publishing juggernaut EA has been forced to discontinue three of its Facebook titles; The Sims Social, SimCity Social and Pet Society, after conceding that they were drawing insufficient...
View ArticleWordpress users advised to change passwords following hack
Wordpress users are being advised by its founder, Matt Mullenweg, to update their security settings following sustained botnet attack involving ‘tens of thousands’ of computers. The attack, which has...
View ArticleBungling Yahoo! sued for sending SMS texts to wrong person
Internet giant Yahoo! is on the receiving end of a federal lawsuit after it allegedly issued ‘thousands’ of SMS text messages to the wrong person. Bill Dominguez of Philadelphia said he had been on...
View Article