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Jamie Oliver brings 15-Minute Meals TV series and book to life through...
To accompany his new TV series and book, Jamie Oliver and Channel 4 have launched an augmented reality app powered by Aurasma. Dishes from 15-Minute Meals appear on the app as digital Meal Cards,...
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ASDA Christmas advert described as ‘sexist drivel’ on Twitter
ASDA’s Christmas advert by Saatchi & Saatchi, featuring the tagline ‘Behind every great Christmas there's mum’, has come under attack on social media, being described as ‘a pile of sexist drivel’,...
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Obama victory triggers bad news shitstorm
What a difference seven little days make! Last week, I brought you news of the corporate world going positive PR crazy and no sooner had the pixels settled on our screens than the whole thing went...
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Cogent Elliott unveils ‘subliminal’ campaign for Subway
Cogent Elliott has unveiled a new poster execution for Subway, which plays only on the brands familiarity to show off what it advertises. Art director for the poster was Sweta Pathak, while Alex...
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JD Williams awards Brandnation High and Mighty PR contract
JD Williams has selected integrated communications agency Brandnation to handle the UK PR for its High and Mighty brand, following a competitive pitch process. Brandnation has now been tasked with...
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Daily Mirror comes under fire for gambling advert featuring a Transformer
MirrorCasino.com, the Daily Mirror’s online gambling site, recently ran ads in the paper promoting a £5 free play offer. However, the ASA confirmed it had received complaints on the ad as it featured...
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Newsquest staff walk out after losing a day’s pay for attending mandatory...
In the midst of an on going battle with NUJ over staff pay, Newsquest has docked the wages of staff who attended a mandatory 10-minute union meeting. Newsquest has been in a long running row over pay...
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D Love revealed as face of Digital Radio UK's latest campaign to get the...
Digital Radio UK unveiled the spoof animated character that would lead the campaign to encourage consumers to go digital – a medallion-wearing 1970s soul singer called D Love. The 15-inch puppet,...
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Shop Direct sees sales boost from increased mobile traffic
Shop Direct, which owns brands such as Littlewoods, Very.com, and Isme.com, has revealed its pre-tax losses have narrowed by more than a fifth thanks to a rise mobile sales. According to the retailer,...
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The Drum asks creatives: Is that Christmas Asda campaign really sexist?
This year's Christmas campaign for supermarket chain Asda has come under fire due to claims of sexism as it represents a mother attempting to prepare the family for Christmas time. But is this really...
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Warner Bros acquires De Lane Gea, the British post-production studio
Hollywood giant Warner Bros has announced its acquisition of De Lane Gea, the British sound making and post-production facility, for an undisclosed sum. The London based firm has recently completed...
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IAB Creative Showcase winner for October: Bodyform's "The Truth" viral
Bodyform's viral, created in response to a Facebook message complaining that its adverts were misleading, is the winner of October's IAB Creative Showcase. Permalink | Comments (0)
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Trinity Mirror refutes allegations of wrongdoing by its journalists
Trinity Mirror has moved to scotch recent claims of alleged wrongdoing by its journalists, by pointing out that no such claims have yet been served, nor have the details of any pending claims been...
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YO! Sushi unveils RAMEN vs HUNGER ad campaign
YO! Sushi has unveiled its first TV advertising campaign, to promote the addition of Raman noodles to its menu. The restaurant is also running a Twitter question and answer session with executive chef...
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Top BBC stars accused of encouraging tax avoidance in new pay row
Acerbic Newsnight host Jeremy Paxman, is one of over a 100 presenters who have been forced to ditch their controversial ‘personal service companies’ as part of a new bid to clampdown on tax avoidance....
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Sapient Nitro releases video to promote its new cloud-based platform offering
Sapient Nitro has released a new web-only video to promote the launch of its new cloud-based platform offering, Sapient EngagedNowSM. The platform is designed to better engage today’s on-the-go...
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Astronomer Brian Cox ridicules BBC over ET health & safety advice
The march of red tape and regulations may be concerning many on Earth but the BBC have taken it to another level (or should that be world) after telling its star astronomer not to look for aliens – as...
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Coca-Cola announces that holidays are coming as it launches Christmas campaign
Coca-Cola announces that holidays are coming as it launches Christmas campaign Coca-Cola has revealed that its Christmas campaign will launch on 10 November during the X Factor, with a...
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Future London announces advertising team restructure
International specialist media group and digital publisher, Future plc. has announced the appointments of Rob Elms as head of a new central agency team and Nick Weatherall as advertising sales...
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Heathrow appoints theTeam for in lead up to Terminal 2 launch
Heathrow has announced the appointment of theTeam to support its vision of ‘making every journey better’. The agency has been asked to help build stakeholder confidence during the preparations for the...
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