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Drop in X Factor viewers could cost ITV £10 million in advertising revenue
It has been well documented that X Factor has seen its ratings drop over the past two years. Following the latest viewing figures being published, which revealed Saturday night’s episode was down by...
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NUJ leader Michelle Stanistreet denies "ridiculous" reports that she backs...
National Union of Journalists leader Michelle Stanistreet has described claims in a leader by The Sun that she is backing state control of the press as "ridiculous". This morning, The Sun said that...
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Channel Four apologises for censoring the word ‘gay’ from The Simpsons
Channel Four has apologised to fans of the popular Simpsons cartoon after it censored the word ‘gay’ from an episode of the Simpsons broadcast on a Sunday afternoon. The broadcaster was nervous about...
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PR Council elects Rob Ettridge as vice-chairman
The PR Council has announced the election of a new vice-chairman, Rob Ettridge, following a vote of senior PR practitioners sitting on the Council. Ettridge will work with chairman Martin Bostock to...
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Shortlist unveils Blippable Chuckie Egg interactive game cover
Shortlist has announced that it is releasing its first ‘playable’ cover today with Blippar, allowing consumers to play retro game Chuckie Egg. The magazine also includes a 20 greatest retro games...
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Financial Times could change hands in £1bn deal
Financial Times owners Pearson are reportedly looking to sell the newspaper in a deal which could net the FTSE 100 media group a £1bn-£2bn payday. Pearson is said to be mulling a sale of the financial...
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Hedge funds puncture Christmas cheer with predictions of further meltdown
A recent spate of closures, retrenchment and profit falls on the High Street may be no mere aberration but could be symptomatic of a longer term downward trend in the industry, according to the latest...
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Covent Garden releases new advertising campaign created by McCann Manchester
New Covent Garden Soup Co. has released its latest advertising campaign created by McCann Manchester. The advert, entitled ‘Catapult’, was shot in Manchester over the course of two days. The creative...
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Virgin Media works with Fox Communications on graduate recruitment online home
Virgin Media’s graduate recruitment programme has appointed integrated marketing agency Fox Communications to create its online presence. Linking in with Virgin Media’s sponsorship of ITV1 talent show...
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Marketing Weak: Criminal Beechams ad wins this week's dodgy ad award
It's that time of the week once again when we pick out the saddest ad from the last seven days. Winning the award no one covets this week is Beechams, with a Sherlock spot that's truly criminal. If...
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Tony the Tiger reveals all to The Drum in Twitter interview
In case you missed it, here is our Twitter interview which took place with Kellogg’s cereal star Tony the Tiger, of Frosties fame, who has celebrated his 60th birthday. Hi Tony, first of all a big...
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Intermarketing Agency designs promotional materials for I CAN's 2013...
Children’s communication charity, I CAN, has worked with Intermarketing Agency to create a range of materials for its 2013 Chatterbox Challenge. Following a pitch win earlier this year, Intermarketing...
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Sony RCA commissions Turn Key to create new website for Bring Me The Horizon
Sheffield-based metal core band, Bring Me The Horizon, has worked with integrated communications agency, Turn Key, on its latest website. Reaching 64,000 views in the space of 24 hours, the new...
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RNIB Sightline Digital Directory launched by Public Zone
The RNIB Sightline Directory, an online directory to help people find services within the UK geared towards blind and partially sighted people, has been launched by Public Zone. RNIB Sightline lists...
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Freeview Playboy ad banned by ASA for featuring ‘scantily clad women in...
Outdoor ads by Playboy urging the public to rescan their Freeview box in order to receive the Playboy channel have been banned by the ASA because the images of ‘scantily clad women in overtly sexual...
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Virgin Media releases cloud based entertainment service Virgin TV Anywhere
Virgin Media has launched Virgin TV Anywhere, a new ‘cloud-based’ entertainment service for Virgin TV customers. Virgin TV Anywhere allows customers to watch Virgin TV content on computers, laptops,...
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Nuffield Health runs NFC-enabled ad in December issue of Marie Claire
Nuffield Health is to run a print ad embedded with a near-field communications (NFC) tag in Marie Claire, giving readers access to additional content via their smartphones. By using a NFC-enabled...
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SodaStream appoints Gekko for merchandising activity
SodaStream has announced the appointment of Gekko to handle its merchandising activity and in-store field teams in the run up to Christmas. The agency will begin by promoting the launch of the Source...
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Pizza Hut Delivery brings back the Halo effect with "Halo 4 Stuffed Crust...
Pizza Hut Delivery has teamed up with Microsoft’s cult Xbox Halo game series for the second year running, this time to celebrate the launch of Halo 4. Last year Pizza Hut Delivery’s limited-edition...
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BBC reveals changes to be made to its freelance contracting arrangements...
A review into the BBC’s freelance contracting arrangements has found the BBC’s current policy for contracting staff is inconsistent - with on-air talent engaged as staff, self-employed or via a...
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