Is Publicis's €416m purchase of LBi a good deal? We ask the expert who first...
The digital land grab continued today when independent agency LBi was snapped up by network giant Publicis in a deal worth €416m. So has Publicis got itself a good deal? The Drum asked Green Square...
View ArticleThomas Cook troll served with court order via Twitter
The anonymous owner of Twitter account @TCXrated has been told to reveal his name and address through a court order served through the social media account on behalf of Thomas Cook. The tour operator...
View ArticleSaatchi & Saatchi appoints Crispin Porter & Bogusky creative duo
Saatchi & Saatchi have hired Brittany Poole and Todd Grinham, Crispin Porter & Bogusky’s US creative duo. The two will now work for Saatchi & Saatchi clients such as Toyota, Visa and...
View ArticleChapter toasts account win with brewer Everards
Birmingham advertising agency Chapter has been appointed by the 163-year-old Everards brewery. It is understood that Chapter won the account following a three-way pitch. The agency will be working...
View ArticleMorrisons puts Focus on wine for PR
Morrisons supermarket has announced the appointment of Focus PR to handle its wine portfolio, including the launch of morrisonscellar.com. The agency was appointed following a three way pitch, and...
View ArticleThe Daily Sketch: Swiss go cuckoo over Apple clock copy
Today it emerged that Apple could be facing a trademark dispute over accusations that the clock in its new operating system for iPads bears an uncanny resemblance to a design trademarked by the Swiss...
View Article82% of retail marketers fail to ask gender in sign-up forms
Retail marketers are missing out on key data capture in sign-up forms, research by Emailvision found, with 82 per cent name asking for gender, 81 per cent not asking for age and 49 per cent not asking...
View ArticleYouView readies £10m ad campaign featuring Benedict Cumberbatch and Gary Barlow
YouView is this weekend launching a £10m advertising campaign starring Benedict Cumberbatch and Gary Barlow. The Sherlock actor and Take That star will feature alongside Daleks, Dallas’s Larry Hagman...
View ArticleAlbert Einstein style Feadship ‘superyacht’ unveiled by Amsterdam Worldwide
Feadship has unveiled a superyacht named ‘Relativity’, based on what concepts Albert Einstein might have looked for if he had commissioned a custom built yacht. The first marketing campaign for the...
View ArticleCream Midlands nominations revealed
The finalists for this year's Cream Midlands Awards have now been announced. You can see the full list of 27 companies that have been nominated for awards, including McCanns, RBH and Big, on the Cream...
View ArticleKiddicare set to open flagship store with design by 20.20
E-commerce baby specialist Kiddicare is set to launch its flagship store in Nottingham next Wednesday, 26 September, with design by 20.20. The 33,000ft² store includes free guest wi-fi for parents; a...
View ArticleInnocent, Huffington Post and AKQA to speak at Bristol's Vision conference
The itinerary for this year's Vision 2012 conference in Bristol is taking shape with a diverse speaker line-up that includes Innocent Drinks' head of creative Dan Germain and the Huffington Post's...
View ArticleWarrington's Ixis hired to work on huge British Council web overhaul
The British Council has chosen Warrington-based Drupal developer Ixis to work on a massive web overhaul. The organisation has decided to carry out a complete redevelopment of its 110 country websites,...
View ArticleMarriott International appoints Grey New York as the lead creative agency
Marriott International has appointed Grey New York to its $20m creative account, following a pitch against JWT and incumbent Mcgarrybowen. It is expected that Grey will begin working for Marriott...
View ArticleRandom House Group unveils ‘emotigraph’ charting online mood to promote new...
The Random House Group has launched an ‘emotigraph’ digital campaign, charting the mood and thoughts of the digital world, in order to promote the new novel by Sebastian Faulks, A Possible Life....
View ArticleAvtoVaz unveils latest Lada car as it seeks to create new brand identity
Russian carmaker AvtoVaz has just launched a new concept car, the Lada XRAY, which it hopes will refresh the brand identity for the company and help it compete in the global car market. The concept...
View ArticleOxfam launches pilot store designed by Start JudgeGill
Oxfam has opened the first of its five pilot shops which aim to help tell Oxfam’s story of fighting worldwide poverty. Each shop has featured fixtures and fittings made using the same materials Oxfam...
View ArticleReebok restructures its marketing team as 2015 target is slashed
Adidas, owner of Reebok, recently slashed the sports brand’s 2015 sales target from $3.9 billion to $2.6 billion following the decision to end its licencing agreement with the National Football...
View ArticleTwitter to roll out interactive tweets technology by the end of the year
Twitter has announced that it will be rolling out a free service which will allow users to manually curate and display tweets related to breaking news events. The new interactive technology will...
View ArticleMiriam O’Reilly accuses BBC of “hostility” following rehire
Miriam O’Reilly won an age discrimination case against the BBC last year after she was replaced by younger presenters on Countryfile in 2009. The tribunal win saw her rehired by the corporation with...
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