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Craig Smith joins Live & Breathe as planning director
Live & Breathe has announced the appointment of Craig Smith as planning director, a further boost to the agency’s senior team. Smith joins Live & Breathe from Wax where he held the same role...
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EA Games unveils experiential campaign using Anonymous Video Analytics system
EA Games is set to unveil an experiential campaign with Circle agency, using an Anonymous Video Analytics (AVA) system, created by CURB Media, to enable advertisers to understand real-time engagement...
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Branson bets £1m that Virgin brand will endure for five years
Virgin Atlantic boss Sir Richard Branson has challenged his BA opposite number Willie Walsh to a £1m bet that the Virgin brand will remain for at least five years. It follows Walsh’s assertion that...
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SPAM unveils Christmas cracker Facebook app
SPAM is getting into the Christmas spirit by unveiling a Facebook app today, created by iProspect. Designed by Kerbang, the app allows fans the chance to pull a ‘cracker’ in order to be entered into a...
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Reevoo uses social commerce to predict Christmas 2012 hottest gadgets
Following on from last week’s Cyber Monday cloud-based social commerce solutions provider Reevoo has analysed user-generated product reviews and conversations to predict this Christmas’s hottest...
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Daily Mail signs up to AP Video Hub
The Daily Mail has become the latest newspaper to sign up for the Associated Press’s Video Hub, joining titles such as the Daily Telegraph and Wall Street Journal. The video delivery platform for...
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MANFLU unveils new look with Ogilvy Healthworld
MANFLU has updated its packaging ahead of the brand’s nationwide launch, which comes at the same time as it introduces new product ‘LOZZERS’. Jonathan Evans, managing director at MANFLU, approached...
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Crew Clothing appoints Lyris to power digital marketing campaigns
Casual outdoor clothing retailer Crew Clothing has selected global provider of digital marketing solutions Lyris Inc. to power its data-driven engagement across every customer interaction. By using...
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House of Lords Constitution Committee warns publishers may get insufficient...
The House of Lord Constitution Committee has claimed that the Defamation Bill may not provide publishers with a ‘sufficiently robust and succinct defence’ against defamation claims on the basis that...
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81% would pay more in order to receive high quality customer service
Customer experience is a key driver for revenue growth in Europe, research from Oracle has found, with 81 per cent saying that they would be willing to pay more in order to receive superior customer...
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Customers prefer search engine apps to brand apps, DMA finds
Consumers prefer using search engine apps to brand apps to search for information on products and services on their smartphones, research by the Direct Marketing Association has found. The Mobile...
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Rocket Fuel appoints David Nelson as European products director
Rocket Fuel has named David Nelson as its new European products director. In this role Nelson will handle guiding project strategy and development for Rocket Fuel’s European business. Nelson will also...
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D&AD Student Awards 2013 opens for entries with briefs from BBC, Ted Baker...
The annual D&AD Student Awards have been opened for entry, providing students with a range of real briefs set by clients and offering the ultimate platform to launch their careers in advertising...
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9% want to cut tech spend in 2013 as this year’s figures show almost £1000...
Brits spent £934 each on technology in 2012, research from uSwitch has found, with 48 per cent having bought smartphones, 22 per cent buying mobile phones, 28 per cent a tablet and 18 per cent an...
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The basic facts of e-commerce - 12 essentials for online trading
In the first instalment of his new column, e-commerce expert Hayden Sutherland lays out 12 facts you should know if you're planning on developing an e-commerce website. 1. Core proposition Make sure...
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Clear Channel to roll out nationwide mobile platform to over 10,000 panels
Out-of-home media partner Clear Channel has revealed a national, permanent high street mobile platform for outdoor media set to roll-out across more than 10,000 Clear Channel Ashel panels and digital...
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Gekko research shows customers want more in-store contact with technology brands
Research from technology field marketing agency Gekko has revealed that brands are not engaging in enough in-store activity, according to consumers. Over two-fifths (44 per cent) of those surveyed...
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Texting sheep, pigeon soap droppings and phones the size of red blood cells -...
Sheree Hellier, programme development manager at the Institute of Direct and Digital Marketing, thinks the unthinkable at The Drum's 4 Minute Warning conference The things you remember the most from...
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Black Friday and Cyber Monday explained, Affiliate Window infographic breaks...
Performance marketing network Affiliate Window has drawn upon its network’s data regarding Black Friday and Cyber Monday to track sales figures, peak times, types of sales and devices used....
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Mangajo reveals new packaging design from 22 Group Ltd
Global healthy drinks brand Mangajo has worked with branding, digital, and online marketing specialist 22 Group Ltd to develop its new packaging design. Printed last week and about to hit the shelves,...
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