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Shoppers spend a million hours searching for Mother's Day gifts online
Rakuten Linkshare has revealed that one million hours will be spent online shopping for Mother’s Day gifts, according to research from Experian Hitwise. The research also showed a three per cent...
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BAFTA mask given digital makeover by Starstruck Media Creative for British...
The BAFTA mask has been given a video game style makeover for the British Academy Games Awards, which will make its on-screen debut in the highlights show on Challenge on Monday 11 March. A video...
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Pregnancy website What to Expect launches in UK with RollUp Media
Heidi Murkoff, author of pregnancy book What to Expect When You’re Expecting, has unveiled website WhatToExpect.co.uk in partnership with RollUp Media. RollUp Media will launch and manage the site,...
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Boots UK launches radio and online programme hosted by Kate Thornton
Boots UK has announced a new on-air and online programme, The Boots Feel Good Forum, which aims to get its audience feeling good about their health and beauty. The collaboration between Boots UK and...
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Lidl to give managers iPads as part of £500,000 mobile office initiative
Lidl has announced that it is set to give its UK area managers iPads, with an in-house app to help them access sales information on the retailer’s head office system. The iPads will be rolled out...
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Chip Shop Awards Ad of the Week: Up, Up & Away
Is it a bird? Is it a plane? No, it’s the final Chip Shop Awards ‘Ad of the Week’. Today marks deadline day for this year’s awards and the final ‘Ad of the Week’ winner for 2013 comes from Jon Massey...
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Nick Jones leaves government digital role to become VP of corporate comms...
Nick Jones, who has held the role of head of digital at the Prime Minister's Office and Cabinet Office since August 2011, has left to take up a role at Visa Europe. In his new role as vice president...
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The Hits Radio announces third Student Star talent search
The Hits Radio, part of Bauer Media, has launched its third annual Student Star competition, searching for the best upcoming radio talent. Run in association with the Student Radio Association, the...
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Ad of the Day: Nokia Lumia - Switching
The whole world is switching to Nokia Lumia according to this piece of wishful thinking from the Finnish phone manufacturer. If they keep saying it over and over maybe it will come true, but we...
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Elmwood chairman discusses recent redundancies and announces the appointment...
Elmwood chairman Jonathan Sands has assured The Drum “there are no plans for any other head count reductions” after five staff were made redundant from the brand design consultancy’s Leeds-office in...
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CIPR elects Eva Maclaine as group chair
The CIPR International group has today announced the appointment of Eva Maclaine as group chair. Previously group secretary, Maclaine will replace Matthew Francis as chair and will lead the Group and...
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Social software firm Expion appoints Capella PR for UK launch
Social software company Expion has retained PR and digital communications agency Capella PR for the UK launch of its social media management software. The appointment sees Capella PR tasked with...
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Gary Lineker searches high and low for the tastiest home grown ingredients in...
Walkers has unveiled its latest campaign and TV ad starring brand ambassador Gary Lineker introducing home grown ingredients to its core range of crisps. Created by AMV BBDO, the new ad shows Lineker...
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Big data: the bedrock of eCRM strategy
Jessica Davies takes a look at how big data is transforming electronic customer relationship management by enabling marketers to understand the omnichannel journey. Big data is playing a key role in...
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Global Radio offers to sell Real XS and Gold to appease Competition Commission
Global Radio has responded to the Competition Commission’s provisional findings revealing it is willing to sell off three of its radio stations. The proposal made by the network ignores highlighted...
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Facebook & The Condescending Corporate Brand Page explain the best (and...
With Facebook unveiling changes to its newsfeed, it is all the more important for marketing on Facebook to stand out. The Drum asks Kathy Dykeman, EMEA measurement solutions group lead at Facebook,...
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Pets at Home set to unveil new customer magazine
Pets at Home is set to unveil its new customer magazine, ‘My VIP Magazine’, next week. The magazine, which has a projected circulation of 500,000, will retail at £1 and will be free to members of the...
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Nokia's head of music Michael Bebel talks to the Drum about its plans to...
Nokia is putting music at the heart of its plans to drive differentiation in the fiercely competitive mobile market and is positioning itself as a "music discovery" platform. The mobile operator this...
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The Drum daily jobs round-up: C21, Strathmore Foods, Visuality, T.J. Morris,...
A position for a middleweight designer is available with C21 in the north-west of England. Offering a salary of £20,000-£25,000, the agency is looking for an individual with impressive portfolios...
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SXSW: MakerBot unveils 3D scanner
MakerBot, a startup which unveiled a prototype of its first desktop 3D printer at the South by Southwest Interactive conference four years ago, has revealed a new prototype for a 3D scanner. Bre...
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